Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

The first time we heard rumors of an Apple television was nearly 14 years ago, though Steve Jobs later dismissed the idea of ...

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the ...

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the ...

Apple could inject serious competition into the OLED market on the back of Panasonic's return to the U.S. market. Apple's ...

Rumors of Apple releasing a branded smart TV have resurfaced years after Apple reportedly ended development on the product ...

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Apple TV+ is reportedly planning to license its movies to overseas companies and other streaming services. Could this be bad ...

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...

Depending on the success of its upcoming smart home hub, Apple will evaluate making its own TV set, according to reports. Does this sound familiar?

According to Bloomberg's Mark Gurman, Apple is working on a smart home command center that could take its home automation ...

It's been nearly 15 years since the idea was first considered, but Apple insider Mark Gurman says an Apple TV — not a ...