Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

Steve Jobs' vision for a simplified Apple TV set might be resurfacing as the company explores new paths forward for hardware.

The first time we heard rumors of an Apple television was nearly 14 years ago, though Steve Jobs later dismissed the idea of ...

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the ...

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Apple could inject serious competition into the OLED market on the back of Panasonic's return to the U.S. market. Apple's ...

Rumors of Apple releasing a branded smart TV have resurfaced years after Apple reportedly ended development on the product ...

However, what was more surprising is that according to Mark Gurman, Apple is once again “evaluating” the idea of releasing an ...

According to Bloomberg's Mark Gurman, Apple is working on a smart home command center that could take its home automation ...

Back at WWDC 2024 in June, Apple teased new screensavers for Apple TV with tvOS 18, including screensavers based ...

Tech giant Apple may be working on a smart TV set according to Bloomberg. The renewed interest in an Apple-branded television ...