Auburn does not have a new logo. Auburn has a new visual identity system that includes tweaks to the AU to make it more usable in digital forms, which is the primary way in which it is currently used.

AUBURN, Alabama — Auburn has updated its "shield" logo for academics and athletics, and though the changes are slight, it is the most noticeable change for the university's insignia since the ...

AUBURN, Alabama — Auburn has placed its new logo and "visual identity system" on a hold as it seeks feedback from "stakeholders," the university said in a statement released Thursday to Auburn ...

It is small but noticeable — the white space between the “A” and “U” has disappeared. Fans are mad, with more than 2,300 people signing a petition to stop Auburn from changing its logo.

Auburn University's athletics department is now partnered with Nike for its apparel contract. The Tigers traded in 19 years ...

Auburn has updated its logo, but the report of switching fonts to Sabon, of course, is certainly an attention-grabber for obvious reasons.