Melissa Anelli, CEO of Mischief Management, adds: “Barbie has always empowered fans to dream big and express themselves ...

It’s the ultimate glow-up showdown! 💄 Watch as our Barbie and Bratz dolls go from geeky to glamorous in an epic makeover battle! 💅 Who will win the crown of popularity? From outfits and hairstyles ...

An animated Barbie movie is in the works with Mattel and Illumination Studios teaming up to bring it to life. The news of the ...

A new line of "Clueless"-inspired Barbies, American Girl doll clothes, and more dropped in honor o the film's 30th anniversary.

Mattel has unveiled a groundbreaking addition to the Barbie Fashionistas line: the first-ever Barbie doll with Type 1 diabetes.

Barbie now reflects real-life conditions. Mattel releases a Type 1 diabetes doll amid rising cases among UK girls and calls for inclusive representation.

If, like me, you’ve noticed an uptick in anime girls with horse ears running around your social media timeline, you might be confused as to what the hell is going on. The game causing all this ...

Barbie Warner Bros Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Local News CSUF grad’s study reveals how Black Barbie influences girls’ self-perception Reactions to Black dolls give some clues Subscribers are entitled to 10 gift sharing articles each month.