These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Background The relationship of social determinants of health (SDOH), environmental exposures and medical history to lung function trajectories is underexplored. A better understanding of these ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

An AI model that learns without human input—by posing interesting queries for itself—might point the way to superintelligence ...

A pair of python hunters stumbled across a python swim party that might offer new insights into their nesting patterns in<a ...

This important study combines optogenetic manipulations and wide-field imaging to show that the retrosplenial cortex controls behavioral responses to whisker deflection in a context-dependent manner.

Pursuing a career in modeling and searching for your next audition? You’ve come to the right place. Each week, we sift through our running list of casting calls to find the top modeling jobs that are ...

Ecological modelling is the construction and analysis of mathematical models of ecological processes, including both purely biological and combined biophysical models. Models can be analytic or ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.

Stochastic modelling is the development of mathematical models for non-deterministic physical systems, which can adopt many possible behaviours starting from any given initial condition. Monte-Carlo ...