Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like ...
Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...
Pitch Brand Talk witnessed a spotlight address by Ruchira Jaitly, Chief Marketing Officer at Diageo India, who spoke on need ...
Enter the Agency Measurement Awards. Born from Google’s Measurement Labs – a community created to unite the sharpest minds in ...
Autodesk chief marketing officer Dara Treseder, Wharton professor Katy Milkman, and marketing consultant Nuno Leal spoke ...
For business leaders, the decision to refresh a brand requires careful consideration, thoughtful planning and a clear ...
As The Drum launches its new video series, The Science of Buyability, Tom Stein, chairman and chief growth officer at Stein, ...
Dr Cyriac Abby Philips slammed a supplement brand for threatening legal action against another doctor who criticised their ‘liver detox’ product.
Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...
A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...
The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
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