Hasbro reveals the first look at the newest Transformers animated series and toy line, featuring new takes on classic characters like Optimus Prime.

The first-ever Transformers Combiner is being reimagined with an upcoming automated toy, with the first look at the Robosen ...

An Optimus Prime toy is not complete without its trailer, which makes the recently-released LEGO set 40803: Optimus Prime ...

During the Hasbro Pulse Fanstream, the toy company revealed several new toys inspired by G.I. Joe. With a new wave of ...

Discover Hasbro's thrilling new toys & collaborations at the North American Toy Fair! From Nano-mals to Play-Doh Barbie, innovation meets fun.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure ...

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, kicks off the North American International Toy Fair® in New York (March 1-4, 2025) by unveiling the magical new toy ...

Hasbro (HAS) shares climb on Thursday after the board game and toy maker reported fourth quarter earnings results that beat top and bottom line estimates. The upward stock move comes despite a ...

Rhode Island leaders made their big pitch months ago in a meeting with Hasbro’s CEO and executives in hopes of persuading them to keep the iconic Pawtucket-based toy company in the state.

That’s the view of UBS analysts who hosted Barbie maker Mattel Inc. MAT and “Magic: The Gathering” parent Hasbro Inc. HAS at the firm’s consumer conference in New York this week.

average toy consumer," the analysts wrote. Price elasticity refers to how sensitive a buyer is to higher prices. Hasbro has been expanding its manufacturing to countries such as Vietnam and India ...

Jazz, Bumblebee, and Wheeljack are three of the ... All three play vital roles in the Autobots' fight against the Decepticons, and Hasbro is putting them together for a new 3-Pack set.