Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Elevating consumer insights isn’t just about making better decisions—it’s about securing your company’s future.

The potential of GenAI in marketing is vast and largely untapped. As CMOs, we have a unique opportunity to lead our ...

The PS5 Pro is here and now that it's been out for more than a week, there's an official teardown of the console from iFixit.

A new survey by McKinsey of 100 C-suite marketing executives found CMOs are increasingly being put in charge of divisions ...

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile ...

Are you a print subscriber? Activate your account. 37 min 58 sec ago By Tim Nudd - 1 hour 18 min ago By Brandon Doerrer - 2 ...

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

With the demands of digital transformation, data-driven decision-making, and the call for brand authenticity, CMOs are at the ...

This article explores the journey of light-sheet microscopy, highlighting three decades of innovation fueled by advancements ...

The Infosys CMO Radar 2024 found that marketing leaders expect AI to deliver measurable value in the next 18 months, ...