Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our ...

and spent billions of dollars on ads that associate Coke with warm and fuzzy feelings represented by polar bears, Santas, and happy families. Coca-Cola has yet to face a major reckoning for its ...

Sesame Street puppeteer Matt Vogel, who gives life to Count von Count and Big Bird, is one of the cast members who will ...

Plus, you'll get a skip-the-line photo op with the World of Coca-Cola Polar Bear. Should you opt to stop by World of Coca-Cola, plan your itinerary so that your trip coincides with or is around ...

and was good humor with a few folks imagining a polar bear actually was roaming around. A couple of them even mentioned the white bear looked like it wanted a Coca-Cola.