Over the next seven decades, Coca-Cola print marketing campaigns made use of polar bear imagery here and there. But the company never fully embraced the cold-dwelling animal as an advertising ...

Sorenson's Coca-Cola polar bear lies on his back at about 8 feet long and 3 feet high with the signature red scarf draped around his neck.

"I'm kind of amazed that (the snow sculptures) attract this much attention," Sorenson said. "Especially this year, I thought I had toned it way back." ...