Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

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Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Digital marketing is no longer just about being creative — it’s about understanding your audience on a deeper level and leveraging data to make informed decisions. The magic happens when creativity ...

NP Digital, a performance marketing agency, next week will formally announce the acquisition of Rebl House to expand the company’s offerings into creative and branding. The acquisition strengthens the ...

LOS ANGELES--(BUSINESS WIRE)--ProRata.ai today unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

NP Digital's Rebl House (Rebl), the global creative division of NP Digital, today announced the incorporation of Ultralight Creative into Rebl, absorbing its AI-enhanced creative and strategic systems ...

Budget 2026 moves creativity and technology from the margins to the mainstream of India’s economic agenda. Here’s what the ...

1. How did you end up being a creative? Growing up, my dad owned a small advertising agency, which was a motivating to consider a career in advertising. During my student years, I enjoyed creating ...