Pernod Ricard has moved to side-step its long-running legal row with Bacardi over the Havana Club trademark in the US, by lining up a new rum brand for the US called Havanista.

From the heart of Cuba comes this drink that's more than just a simple mix—it's really, really a whole vibe. The Cuba Libre ...

The expertise of Cuba‘s light rum masters now appears on UNESCO‘s list of intangible heritage. The recognition acknowledges an eight-generation legacy on the island. “It is a recognition of the ...

White rum isn’t a single, monolithic category any more than dark rum is. It can apply to a high-proof, fiery, and funky pot still rum that’s never seen the inside of a barrel, or it can be aged for ...

When Miami resident Janet Diaz-Bonilla began interviewing family members about her family roots in Cuba for a screenplay she was penning, she never thought it would take her down the road to crafting ...

Vicky Bakery, Florida’s iconic Cuban bakery brand, and the real Havana Club, forced from home and aged in exile, but forever Cuban, are coming together once again just in time for the holidays with ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. The big drinks groups are coming up with novel ways of attracting ...

HAVANA/PARIS (Reuters) - French drinks giant Pernod Ricard is poised to sell its Cuban-made rum in the United States once a 53-year-old trade embargo is lifted, going head-to-head with Cuban-founded ...

Cuban rum master Asbel Morales tastes Havana Club rum in Cuba in March 2018. - Copyright AFP Kenzo TRIBOUILLARD Cuban rum master Asbel Morales tastes Havana Club rum ...