Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

If you want to complete the set (which we highly recommend you doing!), here’s the Hello Kitty plush from the new drop. It perfectly blends both characters with the brown Monchhichi suit and freckles.

Backpacks can be affordable; take this pick from Walmart, for example. It resembles those found in more expensive experience ...

Tophat Gudetama hides in a different location each week in Hello Kitty Island Adventure. We explain where to find him this week in our guide.

MGA Entertainment is debuting two new collections, focusing on two licenses: The Powerpuff Girls and Hello Kitty and Friends.