B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often takes a ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's ...

Among the new names added include Anetha, Delilah , Mathame , Sam Alfred and The Blaze, plus a run of back-to-backs from DJ ...

To build a successful business, leaders need experts, tools, and services they can trust. Inc.’s Power Partner Awards present the definitive list of B2B partners in the U.S. and around the globe that ...