The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy.

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

Jewish philanthropy rightly takes pride in sustaining education, leadership, and communal continuity — particularly at a ...

Cloudflare’s programmatic approach runs scripts in a sandbox, and search-based picks tools, helping you choose a faster path.

Childhood health is foundational to lifelong well-being. A new National Academies report makes recommendations on how NIH and ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

The political climate was ripe for a program that will help define the legacies of the moderate Democrat and the democratic socialist.

LLMs like ChatGPT, Gemini and Claude are breaking that cycle. Consumers aren’t searching anymore—they’re asking, and 80% of consumers now rely on AI-generated answer results for at least 40% of their ...

Effective homeland security is dependent on mission technologies—autonomous systems, sensors, identity management tools, and ...