However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

However, many challenges and upside potential remain on improving the quality, relevancy and effectiveness of advertising on mobile platforms. Digital brand display advertising is beginning to ...

In today’s advertising landscape, cross-platform video measurement allows tracking of impressions across all screens and ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has ...

Publishers that have relied on digital-display advertising are also affected by an industry-wide slowdown in programmatic advertising, as reflected in the most recent Big Tech earnings reports. The ...

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...

Digital display advertising generated more than $20 billion in revenue per year for U.S. publishers, the lawsuit said. The lawsuit further alleged that competition in the advertising technology ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction of LEAF, a suite of utilities designed to ...