Pakistan’s national airline says that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.

Pakistan's national airline said that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

The creative shared by the airline showed a plane aiming at the French landmark with the caption “Paris, we’re coming today”. The advertisement received major flak online with many comparing it to the

Pakistan’s national airline has come under fire for a “tone deaf” advert that appears to show a plane flying into the Eiffel Tower.

Prime minister Shehbaz Sharif has ordered an investigation following criticism over a Pakistan International Airline advert showing a plane flying towards the Eiffel Tower in Paris. The national carrier had advertised its resumption of flights to Europe in January, starting with Paris, after the EU aviation regulator lifted a ban on it.