With the arrival of December also comes stress and scrambling from parents who want to give their kids the best Elf on the Shelf experience for the holidays. Any parent who participates in the Elf on ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" work to bring our elf's magic back after he is accidentally touched.If you like our content, subscribe to Culter35: <a href=" more? Check ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

This year, Angel's Elf on the Shelf, Gumdrop, decided to shake things up. So much so that Gilmer County Deputy Stacey Weaver ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

Close up on my terrified eyes darting side to side, mouth wide in a silent scream of despair. Tippi Hedren thought she had it ...

From new-season baby essentials to design-led toys and clever Christmas buys, these are the launches and ideas worth having ...

There’s a magical place in Irving, Texas where your wallet breathes a sigh of relief and your shopping cart fills up faster than a swimming pool in a thunderstorm – welcome to Max Dollar Store, the ...

As with all Black Friday sales, the discounts are both subject to change and short-lived. As senior writer and resident toy expert Liza Corsillo said, “The shelves may not be empty, but months of ...

While Black Friday isn’t the same as it used to be with customers lining up overnight and maybe fighting over toys for ...