A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Disney has assembled the Star Destroyer of marketing executives following the elevation of Asad Ayaz to the post of chief ...

Brevo is the most accessible entry point for businesses new to email marketing. I was impressed by how quickly I could set up campaigns using its drag-and-drop editor, even without applying any ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on how to visualize them. If you’ve had trouble deciding on a format for your ...

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their domains, and build predictable outbound revenue.

Did you know that while 48% of emails are currently spam, that share is expected to drop to 43% by 2030? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those ...

New U.S. citizens take the oath during a naturalization ceremony hosted by U.S. Citizenship and Immigration Services aboard the USS Bataan in Miami. Jose A. Iglesias [email protected] ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Testing an AI agent for donor tissue screening at Evergen surfaces more than technical performance questions. The project reveals how documentation quality, governance, and executive discipline ...

Online CPAP shopping offers more models, better filtering, and faster comparisons than most showrooms can provide. Prices are often lower because online sellers have less overhead and can run bundles ...