As a Gen Z child, the Super Bowl meant staying up late on a school night and watching the Doritos commercial competition. Now everyone I know is worried about losing their $600 bet on the Eagles ...

In contrast, Gen ... Z invests in designer labels to cope with stress or uncertainty about the future. Conversely, Boomers are more likely to set that cash aside for a rainy day (or skip luxury ...

Gen Z homebuyers are finally entering the market — but there’s one trait that real estate agents warn could make them lose out on closing the deal. Detroit real estate agent and house flipper ...

Gen Z has already faced their fair share of world-altering changes during their still-young lives, leading to their deeply adaptable and resilient nature. Their youth may be defined by political ...

Every generation gets a bit of a kick from hating on one another. Millennials bash Gen Z; Gen Z bad mouths millennials. Boomers get a fair amount of sass thrown their way, too. But don’t feel ...

here’s what four Gen-Z founders say company leaders need to understand about their fellow Zoomers. Clear responsibilities and expectations are key. For Andrew Roth, the 26-year-old founder ...

Gen Z has a sardonic sense of humour. The way they approach serious situations with dark humour is unmatched. Recently, the devastating Los Angeles wildfires, which blazed across hundreds of ...

I sit at the intersection of higher education and retail, granting a unique perspective on the evolving demands of Gen Z consumers that ... bags or gifts featuring school logos.

Gen Z workers often get flak for the remote working trend, but a survey has found that they want more in-person interaction. Some 91% of Gen Z workers say it would be nice to have a balance ...

NBC News’ Savannah Sellers interviewed the first Gen Z member of Georgia’s State House of Representatives, 23-year-old Bryce Berry, about his landslide win. Berry, a Democrat, took office ...