On Wednesday, Buffalo Trace teed up a set of limited-edition putters in collaboration with Bettinardi Golf. The collection ...

This November, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers with the launch of a game-changing, limited-edition whisky: Crierball. Crierball captures the true spirit ...

And now, Fireball Whisky wants to turn those tears into something that at least tastes good with its new Crierball. Yes, that's right — Fireball Whisky is looking to make a first-of-its-kind ...

Fireball Fireball Whisky is giving football fans something to cry about. The alcoholic beverage brand announced this week that it will be making one-of-a-kind whiskies crafted with real human tears.

No, that’s not a typo and it’s not April Fool’s Day... Fireball is planning to make a whiskey by distilling human tears, specifically the tears of football fans whose teams have just lost.

The new flavor will capture the “true spirit of game day,” blending the emotion of heartbreak with the cinnamon sweetness of ...

LOUISVILLE, Ky. (KABC) -- Football fans, if you'd like to take gloating to a new level then Fireball Whisky has just the thing for you. The company will collect the tears of disappointed fans ...

In fact, for certain fans, it's been such a lousy season all they can do is cry about it. And now, Fireball Whisky wants to turn those tears into something that at least tastes good with its new ...

The alcoholic beverage brand said the new creation will mix "the emotion of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon-sweet flavor" Fireball Whisky is giving football ...