Huddle up, football friends and foes! This November Fireball is literally transforming tears into cheers with the launch of a ...

Fireball Whisky wants to turn football fans' tears into something that at least tastes good with its new Crierball drink. And ...

Fireball Fireball Whisky is giving football fans something to cry about. The alcoholic beverage brand announced this week that it will be making one-of-a-kind whiskies crafted with real human tears.

The alcoholic beverage brand said the new creation will mix "the emotion of nail-biting finishes and heartbreak with Fireball ...

No, that’s not a typo and it’s not April Fool’s Day... Fireball is planning to make a whiskey by distilling human tears, specifically the tears of football fans whose teams have just lost.

And now, Fireball Whisky wants to turn those tears into something that at least tastes good with its new Crierball. Yes, that's right — Fireball Whisky is looking to make a first-of-its-kind ...

The new flavor will capture the “true spirit of game day,” blending the emotion of heartbreak with the cinnamon sweetness of ...

LOUISVILLE, Ky. (KABC) -- Football fans, if you'd like to take gloating to a new level then Fireball Whisky has just the thing for you. The company will collect the tears of disappointed fans ...

Leading U.S. shot brand is collecting the tears of losing rival football fans to create a limited-edition, fan-infused whisky that promises ultimate bragging rights next season LOUISVILLE, Ky.