Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

The human brain's soft folds and ridges, arising in early development and continuing through the first 18 months of life, are ...

Under the pre-DPDP regime, governed largely by the IT (SPDI) Rules, 2011, and IRDAI’s regulations, health insurers enjoyed ...

Protein scientists could improve reproducibility and coordination across the field by rallying around a small, shared set of ...

By bringing the long-standing and opposing views of quantum mechanics together to form a single cohesive theory, a research ...

Navigating the world is no mean feat, especially when the world pushes back. For instance, airflow hitting a fly on its right side can, after a turn, become a headwind. To stay on course, the fly's ...

Our testers found the best Sonos speakers for every setup, whether you’re looking for a smart speaker, something portable or an immersive soundbar for your TV.

In the United States, the share of new code written with AI assistance has skyrocketed from a mere 5% in 2022 to a staggering ...

But my foot care routine is lacking in the recovery department, so I was eager to test and review the best foot massagers on the market. To ensure I serve a variety of readers, I enlisted six other ...

Research shows a positive attitude towards ageing can make people feel younger and live longer. Here's how to fight ageism in ...

For many years, astronomers have been looking for extraterrestrial life. In doing so, astronomers have narrowed their search ...

For more than two decades, assurance and compliance frameworks have rested on a simple assumption: Material decisions are ...