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Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

The frameworks act as bridges, enabling insights to flow freely between analytics tools and operational platforms. A query ...

Enterprises are moving beyond AI hype toward measurable value. Here's how semantics, vertical AI and outcome-driven agents ...

Overview: Google Gemini and ChatGPT are two of the most powerful generative AI tools shaping digital workflows.Both platforms ...

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 ...

Alphabet Inc.’s Google has filed an appeal against a US federal court decision that found the company illegally monopolized ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

A lot of Apple faithful are angry about Google AI slop invading their devices, claiming that Siri will be run by Gemini, and Google will get a boatload of user data — and none of that is true. Here's ...

This column focuses on open-weight models from China, Liquid Foundation Models, performant lean models, and a Titan from ...