Fort Lauderdale, Florida - January 21, 2026 - PRESSADVANTAGE - Blue Interactive Agency has published an in-depth ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

The Association for Data-Driven Marketing and Advertising (ADMA) has opened its doors to individual members, putting it in ...

People say they hate AI-made ads. But in reality, they perform just as well as human-made ads and are often more cost ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...

The Shareholders’ Nomination Board of Harvia Plc proposes the following to the Annual General Meeting planned to be held on 15 April 2026: The Nomination Board proposes that the number of members of ...

lululemon has appointed Roy Lan (pictured) as regional head of marketing for Southeast Asia, based in Singapore. In his new ...

From Singapore to the States, leaders are facing growing consequences for personal misconduct, and social media is amplifying ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...