KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

dives into the strategy behind iconic brands like Taco Bell, KFC, and Pizza Hut ... Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials We unpack how Yum! Brands stays on ...