The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

Ever wonder what that extra little pocket in jeans is for? According to Levi Strauss, it was intended to hold a pocket watch, ...

According to Irish folklore, cheese was hidden in clothing to fend off mischievous faeries. Fortunately, your jeans have always been prepared for your snacking needs – and whether you're superstitious ...

On St. Patrick's Day, the Irish dairy brand and Dublin-based Native Denims announced a sweepstakes to win Kerrygold x Native Denims Cheese Pocket Jeans, a line of limited-edition jeans that utilize ...

It’s hard to think of a more classic wardrobe staple than a pair of blue jeans. Whether you dress them up with a blazer or down with a simple white tee, high-quality denim always serves your ...

Like Queen Elizabeth, she loves horses and a great tiara moment. Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol. On Feb. 18, the Duchess of Sussex announced that she ...

By Vanessa Friedman Is it OK for men to wear white jeans? I think white looks good under a blazer, and throwing white jeans in the washer after a few wearings is easy and inexpensive compared with ...

Beyoncé put all her “cards down, down, down” on the (pool) table in her latest ad campaign for Levi’s Jeans. The second video released in her partnership with the American clothing company ...

The video pays homage to Levi's 1991 ad of the same name and features Beyoncé's song "Levii's Jeans" with Post Malone. The collaboration follows Beyoncé's recent tour announcement and the ...

Meghan Markle recently unveiled her rebranded lifestyle brand, As Ever, and its new logo is packed with subtle nods to her family and personal history. The design features a palm tree encased by ...

The landing page revealed the As Ever logo, which PEOPLE understands is a ... Meghan’s new brand also shares a name with a New York City-based clothing store. The store’s owner, Mark Kolski ...