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Why Korean makeup and skincare are taking over the world: Snail mucin, 10-step routines, Instagram-worthy packaging
Korean cosmetics are the Hello Kitty of beauty, with their cute, quirky, and Instagrammable designs. Who wouldn’t want a moisturizer shaped like a panda or a lip tint that looks like a popsicle?
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New woman: Here’s what happens during a K-beauty makeover at JUNGSAEMMOOL’s flagship store in Singapore
For South Korean beauty veteran Jung Saem Mool and her team at the JUNGSAEMMOOL(JSM) flagship store at 27 Scotts Road – the only one of its kind outside of Seoul, a good base for any makeup look is ...