Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

The primary use of snail mucin in skincare products is to lessen inflammation, blemishes and symptoms of ageing.

Group ENHYPEN members Heeseung and Jay showed off their luxurious chemistry that sparkled like jewelry. Fashion magazine 'W ...

Singer-songwriter Mereba goes into detail about the inspiration behind her new album, finding joy in her beauty routines, and ...

Once dubbed 'Europe's North Korea,' this country is now a stunning Mediterranean destination brimming with beautiful beaches, ...

A new makeup trend is taking over the K-pop scene: blush applied to the tip of the nose. Once used exclusively to add warmth ...

Over 200 sailors from around the globe will descend on Royal Prince Alfred Yacht Club in March for the Hansa World ...

Jisoo of BLACKPINK shatters TikTok records by becoming the fastest Korean female artist to surpass 1M and 2M followers in ...