For her airport look, Rashmika Mandanna exuded effortless elegance in a denim shirt and trousers.

Beyond entertainment, K-culture has influenced young residents in various ways, from beauty and fashion to everyday habits.

Summers are here, which means it's time to refresh your wardrobe! This season, transform your style with easy-breezy Korean ...

Brands refined their talent strategies this season, leaning into nostalgic brand ambassadors, subculture-adjacent figures and ...

Billboard's Women in Music Group of the Year remain down to earth even as their edgy approach sets new trends.

Spring Summer beauty trends for 2025 keep coming in, and well, it is that time of the year, after all. Since everyone’s got ...

With sheer dresses, skirts, and blouses still dominating runways, naked fashion remains one of the biggest trends for Fall/Winter 2025. Nostalgic footwear is also bidding to make its way back onto ...

In this essay, author Giaae Kwon shares her early experiences with K-pop fandom online. Kwon’s debut essay collection I’ll ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

On March 16, Seungmin took to his Instagram to post a photo dump full of fashion inspiration. The first look of the bunch ...

The fashion world at large couldn't get enough of her over-the-top styling, as runway trends, editorials, and designers followed suit, adding piles of boho ephemera to every outfit. This ...