The "years-long" collaboration will feature Wilson in a yet-to-be released ad campaign, as well as in new online content.

Because "Country's Cool Again" for another year, 2023 country music Entertainer of the Year Lainey Wilson's still busy in the genre's pitchwoman game. In 2025, the "Bell Bottom Country" vocalist ...

EMBARGOED UNTIL 9 A.M. ET FRIDAY, JAN. 24: There's few cooler than Lainey Wilson in country music right now and Whataburger has always been cool with the Grammy-winning singer-songwriter.

There's few cooler than Lainey Wilson in country music right now and Whataburger has always been cool with the Grammy-winning singer-songwriter. So it makes sense that the expanding Texas burger ...