Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear ...

According to data from BARB, the TV ratings agency, the broadcaster recorded its biggest Christmas week on linear TV since 2012. Channel 4 also recorded bigger year-on-year linear growth (9%) than BBC ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Background While the incidence of hospital adverse events appeared to be declining before 2019, the COVID-19 pandemic may ...

The McCallum Rule is a monetary policy theory and formula describing the relationship between the monetary base and nominal GDP growth.

Queen’s gambit: New research find that the standard game of chess can give an advantage to white – regardless of where the back pieces are placed (courtesy: istock/gedzun) Chess is a seemingly simple ...