A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

Other listed identifiers include displaying certain logos, making certain hand signs, or wearing certain clothing. When The Independent's Andrew Feinberg asked White House press secretary Karoline ...

The logos feature distinctly Filipino elements—most notably, the walis tingting, a traditional broom made from coconut leaf midribs, held by the Tandang in several marks. The jersey’s wordmark ...

Along with the proliferation of AI companies has come a proliferation of AI company logos. The fascinating thing, highlighted by several publications, is that many of these logos look near-identical.

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