Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business ...

Needs-based segmentation offers a deeper understanding of drivers to purchase and provides a more efficient marketing process. Even though your product or service solves a specific set of needs many ...

These are four useful rules to help you decide if a market segment is worth building into your business plan. Market segmentation is a process that helps gather different consumers of similar tastes ...

Market segmentation is widely practiced by marketing and research ... Faced with these definitions we were reminded of the one of the assumptions that underlies the statistical process of segmentation ...

The Market Segmentation Project repositions the JSE ... in the group of global exchanges recognised for the fast-track process, including the London Stock Exchange, Australian Securities Exchange ...