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Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.

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Kelsey notes, “One unique thing about Allflex tags are that they are laser engraved and then inked over. Those tags are guaranteed to be readable for the life of the animal… blank tags with a marker ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

Weave Communications, Inc. ("Weave") (NYSE: WEAV), a leading vertical SaaS platform that delivers AI-powered patient engagement and payment solutions for small and medium-sized healthcare practices, ...

Most warning systems rely on predefined procedural thresholds: alert levels, activation protocols and emergency plans that ...

In June 2010, the direct marketing division of Equifax was acquired by Alliance Data Systems for $117 million. The deal ...

Funding announcements and expansion milestones are often treated as endpoints. From a marketing standpoint, they're stress ...

As the volume around AI rises and attention gets harder to earn, marketers are rethinking how the AI-focused language and experiences they offer prospects and customers.

How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.