Max Mara’s creative director Ian Griffiths still marvels at the success of the Teddy Coat, which marked its 10th anniversary in 2023. “Who would have guessed that the old coat I found by chance in a ...

As the temps continue to plunge into hibernation territory, there's no better piece of outerwear to shield you from the elements than the timeless Max Mara Teddy Bear coat. Crafted from alpaca, wool, ...

Max Mara has long been synonymous with excellent outerwear. It was in 1981 that Anne Marie Beretta designed the now-signature ‘101801’ for the Italian house, an elegant, masculine-cut wool overcoat ...

Just because you’re a grownup doesn’t mean you can’t be comforted by a teddy bear. Introducing Max Mara’s iconic “Teddy Bear” coat: Initially dreamed up during the 1980s and finished in a long-pile, ...

Max Mara celebrates 10 years of everyone’s favourite plush winter warmer, the teddy bear coat, with an all-fluffy pop-up in Covent Garden. Italian superbrand Max Mara has taken home comforts to the ...

More than any other piece, a coat can truly go the distance—it’s outerwear for everywhere, as model Abby Champion and her Max Mara Teddy Coat prove. Crafted from a blend of camel wool and silk, the ...

Max Mara’s playfully glamorous coat remains as relevant today as it was 10 years ago—and with so many Teddy accessories to choose from, our seasonal shopping lists are set. Save this story Save this ...

No one does a teddy bear coat quite like Max Mara. Made from a combination of wool, silk, and alpaca, these fur-effect coats are about as cozy as it gets, not to mention chic as all get out. For ...

The coat of the season? Max Mara’s Teddy Bear Icon. Spotted on Lily Collins during a recent outing in London, this irresistibly tactile coat is equal parts cozy and chic, a wardrobe essential for ...