For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...

The new initiative aims to improve EMS data quality, reporting and use, with a focus on helping rural Florida agencies ...

The Interactive Advertising Bureau (IAB) has unveiled a new, multi-year initiative aimed at overhauling how advertising and ...

February 02, 2026 - PRESSADVANTAGE - All Pro Gutter Guards announced recent improvements to its gutter installation ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

The DIKUQ project has developed a semi-automated process chain for forming steel sheets for shipbuilding. Fraunhofer IOF ...

Measure J has been in place for 25 years and has not produced better projects or outcomes, instead resulting in a slow-motion ...

After 25 years of Measure J, Davis must confront the reality that the policy has not produced the desired results of better ...

The county’s current sales tax rate is 7.25%. However, Arroyo Grande, Atascadero, Grover Beach, Morro Bay, Paso Robles and ...

In 2025, the actions of President Donald Trump’s second term saw significant cuts of various funding sources for McLean ...