From Bond to Barbie, on-screen placement has long been a way for brands to stimulate emotion and promote their heritage ...

Wake up babe, Audemars Piguet just unveiled a trio of watches in a new blue ceramic – and they are all devilishly sexy ...

See the new Rolex GMT-Master II models for 2025 ✓ White gold Sprite with green ceramic dial ✓ And Everose gold with a tiger ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

From swanky dress watches to rugged field watches, these affordable tickers are proof that an heirloom-grade timepiece ...

A giant pine nut, for example, led to the logo for Statera Watch Co, a fledgling brand on the country’s watch scene.

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and ...

Although the 18-karat solid yellow gold watch didn't make the journey to the moon that July - Armstrong wore a different ...

The Vanguart watches, with their innovative joysticks and flying tourbillons, have been dreamed up and built by watchmaking ...

Omega and Swatch are back with a new timepiece to celebrate the annual appearanc of the Pink Moon ...

From the ultimate unisex watch to a racing green collaboration with Aston Martin, there's plenty to consider before the ...

A luxury watch expert gave advice on where to get started when collecting, including brands like Rolex and Cartier.