In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...