Trends aren't necessarily bad — but they should be used with judicious caution. Compared with timeless design, it isn't difficult to see why. In the realm of personal branding, I've seen ...

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

03. The Nike logo: Futura Bold The Nike logo is so recognisable that the iconic swoosh is often used alone. But when the brand does use type, it's usually Futura Bold Condensed Oblique.

In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler. Mastercard, Instagram, and Google are all good examples of successful logo redesigns.