Asda has pledged to drop the cost of everyday products to below those of its competitors’ loyalty card prices as it attempts to re-position itself following a bleak Christmas. The supermarket said ...

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Asda has pledged to drop the cost of everyday products to below those of its competitors' loyalty card prices as it attempts to re-position itself following a bleak Christmas. The supermarket said ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Asda has announced sweeping price reductions across its stores as it intensifies competition with rivals including Tesco, Morrisons, and Sainsbury's. The cuts will impact everyday essentials such as ...