Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group people born in a specific ...

From the Baby Boomers to Gen Z, here's what the astrology from your birth era means for you, according to astrologer Lisa ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

Generation Alpha was born into chaos—climate anxiety, AI everything, and a social media landscape that’s both playground and ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

the demographic cohort following Millennials and preceding Generation Alpha, will be the wealthiest generation by 2035, according to a recent report from Bank of America (BOA), the American ...

A newly launched book titled Generation Alpha in the Classroom: New approaches to Learning, written by Erika Galea and Olga Sayer, aims to encourage meaningful transformation within current ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Just one minute after midnight on Jan. 1 ...

JPMorgan Chase CEO Jamie Dimon remains optimistic about the future for younger generations, believing that advances in technology and the massive Great Wealth Transfer will help Gen Z and Gen ...