A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

Following the Centre’s proposed 26% print advertising rate hike, state governments are expected to revise their DIPR rate ...

The implication for marketers is that paid digital activity can shape conversations and attention, but converting attention ...

The $6.2 billion Tegna deal could unlock significant synergies and generate value if approved for Nexstar Media. Read why ...

Employees Ileana Martinez and Job Wise were gobsmacked but agreed to the deal. In early 2024 they officially became co-owners ...

Brands are increasing ad spends by 10–15% as digital-first storytelling, regional markets, creator commerce, and affordable ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

CMO Shantiswarup Panda notes that casting real-life couple Aditi Rao Hydari and Siddharth brought warmth and chemistry, ...

Interview with Country Life editor-in-chief Mark Hedges as he marks 1,000th issue at the helm with David Beckham guest edit.

It's expensive, but sometimes renting a car is the best way to explore an area. Insurance can make it more expensive than it ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the advertisement. When an ad leans too hard on emotions, researchers found, viewers ...

Influencers are flouting rules by not adding disclosures for paid collaborations and its the top digital stars who are setting a poor example.