Pantone releases a color each year that captures the zeitgeist of the time. Some of the colors are surprising, so here is a deeper look into what inspired them.

For a quarter of a century, Pantone Color of the Year (COTY) has helped shape trends and capture the culture zeitgeist. A rotation of warm reds, nostalgic yellows, mystical purples, rejuvenating ...

Blood and scabs are red … Hell, Pantone even developed its own “Period ... attuned to the manner in which people respond to the color brown being that I wake up and look in the mirror every ...

Other colors that have been trending, according to Pantone, such as baby pink, cherry red, and butter yellow. And we couldn’t forget about the classic winter white. Regarding getting dressed for ...