Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.

Korean Air has unveiled a fresh new brand image and livery designed by global marketing agency, Lippincott. It is the first brand refresh since 1984 and only the second in the airline’s 55-year history.

The airline charts a fresh course to transform itself from a Korean flag-carrier “to an international carrier based in Korea.”

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984. The airline rebrand comes in the wake of its merger with Asiana and was guided by the brand's 'Excellence in Flight' ethos.

Korean Air's new exterior insignia for planes A Boeing 787-10 aircraft of Korean Air Co., South Korea's flagship air carrier, bears the airline's new aircraft livery, or the exterior insignia for planes,