The latter seems to be the case with our category of “trash” and the attributes that we perceive in crumpled or cut up paper. Thus in the study, the researchers found that consumers tend to ...

We’re back with more myths of curbside recycling. Shredded and crumpled paper create a lot of confusion for sorting machines — hard to believe, but true. Sorting mechanisms can’t distinguish ...

That’s because they study the physics of crumpled balls of paper, which contain deeper mysteries than you might expect. Take a sheet of A4, scrunch it up and throw it at a colleague. You’ll ...