Fire prevention mascot Smokey Bear officially turns 75 on August 9. He’s remained a PSA fixture for seven-and-a-half decades straight, since his shirtless debut dumping water over a campfire on ...

The iconic Smokey Bear was authorized by the Forest Service on Aug. 9, 1944, making today his 75th birthday.

On May 14, Smokey went where no bear had gone before. NASA astronaut Joe Acaba and the Expedition 31 crew chose a plush Smokey doll to be the team’s launch mascot, celebrating their trip to the ...

Smokey Bear is known to generations who grew up hearing "Only you can prevent forest fires." Here's more on Smokey's history.

Smokey Bear, one of the most recognizable figures in advertising history, turned 80 last week. From member station KNAU in Flagstaff, Ariz., Melissa Sevigny traces the campaign's history and ...

Smokey Bear, the fictional face of forest fire prevention, is celebrating 80 years. It's the longest running and most successful advertising campaign in American history.

Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign.

According to Fisher, this is the first time Smokey the Bear has flown in space, although a patch featuring the mascot was lofted with a weather balloon payload to 100,000 feet (30,480 meters) in ...

Texas Smokey Bear license plates are available for vehicles, RVs, motorcycles and trailers for $30, of which $22 will toward a grant fund for wildlife prevention projects across the state.