Fire prevention mascot Smokey Bear officially turns 75 on August 9. He’s remained a PSA fixture for seven-and-a-half decades straight, since his shirtless debut dumping water over a campfire on ...

Smokey Bear is known to generations who grew up hearing "Only you can prevent forest fires." Here's more on Smokey's history.

Smokey Bear, the fictional face of forest fire prevention, is celebrating 80 years. It's the longest running and most successful advertising campaign in American history.

Smokey Bear, one of the most recognizable figures in advertising history, turned 80 last week. From member station KNAU in Flagstaff, Ariz., Melissa Sevigny traces the campaign's history and ...

Smokey Bear, now 80, to headline National Cherry Festival as icon's message brings controversy. Frank Witsil. Detroit Free Press. One of America’s best-known — and most beloved — bears ...

According to Fisher, this is the first time Smokey the Bear has flown in space, although a patch featuring the mascot was lofted with a weather balloon payload to 100,000 feet (30,480 meters) in ...

A disbelieving Noah asked if Smokey was saying he’s an ex-con. After giving a shout out to “my boys in San Quentin,” Smokey explained that he was sent to jail because “in the ’90s, I ran ...

Texas Smokey Bear license plates are available for vehicles, RVs, motorcycles and trailers for $30, of which $22 will toward a grant fund for wildlife prevention projects across the state.

The iconic Smokey Bear was authorized by the Forest Service on Aug. 9, 1944, making today his 75th birthday.

Smokey the Bear, the beloved spokesperson for wildfire safety and prevention, turns 70 on Saturday. And while Smokey has taught us that we're the only ones who can prevent forest fires, ...

The South Dakota Department of Agriculture’s Wildland Fire Division is holding a Wildfire Awareness Month Coloring Contest for children ages 3-12. This year’s entries will reflect the theme ...