Alba, 43, founded the personal care brand in 2011 which started off with a focus on baby products. The Honest Company launched the following year with 17 products that were initially sold on its ...

and sustainability attributes into their purchase decisions across the baby care, personal care, and home care categories. Shares of Honest Company (HNST) ripped a 19.0% gain in premarket trading ...

The Honest Co., Inc. provides non-toxic natural baby products online. It offers diapers, wipes, bath, skin care, home cleaning, and health and wellness products. The company was founded by Jessica ...