Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.

PV Sindhu joins the likes of legendary PUMA athletes Usain Bolt, Neymar Jr, Harmanpreet Kaur, and Mohammed Shami.

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's ...

Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading ...

Gout Gout just turned 17, which begs the question: what does his last year before becoming an adult have in store for the ...

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's ...

Gill models the PUMA x 247 collection Gill’s Olympics ultimately ended in tears as she was “overcome with emotion” and “overwhelmed at the fact everything had come to an end” when she ...

Adidas bettered rivals Puma and Nike to seal the deal with Gout Gout, who is seen as the “next Usain Bolt.” Notably, Puma had signed Usain Bolt when he was of the same age as Gout Gout in 2002. Simply ...

Adidas had to beat Nike and Puma to gain the signature of what many consider to be the successor to Usain Bolt. Puma had taken a chance by signing Bolt when he was at the same age as Gout. Adidas ...